Who this is for
Owner or marketing manager who does not watch the ad account daily.
A budget ran away or tracking stopped, and nobody noticed for days.
The result
When spend, clicks or conversions leave the agreed band against the same-weekday baseline, a named person gets one plain-English alert with the numbers and a link. We change no bids, budgets or campaigns.
What is included
- One ad account or one analytics property, read-only
- Bands agreed per metric against the same-weekday baseline
- One alert to a named owner and a backup, with the numbers and a link
- A replay of the last 90 days: bands set on the first 60 days, tested on the last 30
- A cap on false alerts per month
You receive
- The alert rules and bands
- The replay results
- The live test alert
- The steps to switch the alerts off
What is not included
- Changing any bid, budget or campaign
- Automatic pausing
- Advice on what to change
- More than one account
- Real-time cover
What we need from you first
- Which account or property and which metrics matter
- Incidents you remember in the last 90 days
- Who should hear first and who is the backup
Never send passwords, keys, customer records or confidential code in the first enquiry. Secure handover is agreed after scoping.
How we check it is done
- The bands are set from the first 60 days of history. On the last 30 days, which are not used to set them, each past incident you name in that period raises an alert, and so does each of 3 changes your person seeds into an exported copy without telling us where. This is a smoke test of the bands; it is not a promise about future alerts.
- False alerts in the 30-day test period stay under the agreed monthly cap.
- A live test alert reaches the owner and the backup.
- An attempt to edit a campaign with our access fails.
You re-run the test yourself, check the list of severe errors and sign off in writing. Payment follows sign-off.
When we would stop or decline
- You want automatic pausing
- The account has too few conversions for a band; we then alert on spend only
- Read-only access is refused
Questions
Will it pause my campaigns?
Never. It alerts a person.
Why pay when Google has a free script?
You may not need to. This job adds the bands, a backup owner and the replay evidence.
Is it real-time?
No. Google Ads data can be up to 3 hours late and standard GA4 data 24 to 48 hours late.
Price and terms
£99 · untested offer price. £99 after the agreed tests pass and you sign off. No payment before sign-off.
This is a new service with no published client results. The price is a starting point we have not yet tested with buyers. Nothing is ordered or charged by the enquiry. The full specification is on the Synthetic Industry catalogue.