Who this is for
Operations lead whose reports and lead routing break on blank industry, country or source fields.
A routing rule or report skips records because a field is empty, and nobody has time to fill thousands of rows.
The result
You receive a change file that proposes a value for each blank field with its source and a confidence band. Only rows or bands you tick go into the import file, and a rollback file restores the old values.
What is included
- One object (contacts or companies) and up to three blank fields you name
- Up to 5,000 rows from an export
- A proposed value per row from your own other fields, the email domain or text on the company's own public site
- A source and a high, medium or low band per row
- An import file for ticked rows only and a rollback file
You receive
- The change file with source and band
- The import file for ticked rows
- The rollback file
- A before and after difference report
What is not included
- Applying any change in your CRM
- Buying or scraping person-level data
- Overwriting a value that is already filled
- Keeping the fields correct afterwards
- Rows in the low band (never applied), and any testing of medium-band rows: tick medium-band rows only after your own check
What we need from you first
- The object, the field names and what a correct value looks like
- Roughly how many rows are blank
- Whether any sync writes to those fields
Never send passwords, keys, customer records or confidential code in the first enquiry. Secure handover is agreed after scoping.
How we check it is done
- In a sample of 50 proposals from the high band drawn after the rules are frozen, your named person marks at least 45 right, which shows a true rate of at least 80% with 95% confidence, and any proposal that overwrites a filled value fails the whole test.
- No row in the low band appears in the import file.
- A before and after export on a test copy differ in exactly the ticked rows and in no others.
- The rollback file restores the before-values on the test copy.
You re-run the test yourself, check the list of severe errors and sign off in writing. Payment follows sign-off.
When we would stop or decline
- You want person-level enrichment from a third party
- Another sync will overwrite the fields after import
- Nobody can tick rows
Questions
Does a language model write the values?
Rules read your own fields first. A model may help only with free text on the company's own site, and each value shows its source.
Will you change my live CRM?
No. We send files, and your admin imports the rows you ticked.
What if a value is wrong after import?
The rollback file restores the old values you exported.
How is this different from adding company details to new leads?
This job proposes values for blanks already in your records, for you to tick. The new-leads job fills each new lead as it arrives and writes a source on every value.
Price and terms
£295 · untested offer price. £295 after the agreed tests pass and you sign off. No payment before sign-off.
This is a new service with no published client results. The price is a starting point we have not yet tested with buyers. Nothing is ordered or charged by the enquiry. The full specification is on the Synthetic Industry catalogue.