Who this is for
Customer-success lead at a B2B firm with annual contracts.
A surprise cancellation at renewal makes everyone ask what the signs were.
The result
You receive a list of accounts renewing in the window you set (for example 90 days) that show any agreed risk signal, each with the evidence and its date. It is read-only, and the account owner decides what to do.
What is included
- One CRM and the signal sources you name, up to four
- A rule sheet you approve: signals and thresholds
- A list of renewing accounts with any signal, each with evidence and date
- A seeded sandbox check, one hit and one near-miss per signal
- A 12-month back-test reported with sample sizes and no promise
You receive
- The rule sheet
- The risk list with evidence
- The seeded test results
- The back-test report
What is not included
- A churn probability or a forecast
- Contacting any customer
- Changing any record
- Extracting renewal dates from contracts: that is a separate job
- A promise that an empty list means no risk
What we need from you first
- The signals you would use and where each one lives
- Roughly how many accounts renew in a year
- How renewals are recorded today
Never send passwords, keys, customer records or confidential code in the first enquiry. Secure handover is agreed after scoping.
How we check it is done
- In seeded sandbox accounts, each signal's hit and near-miss are classified correctly: 100% of the seeded accounts.
- In a sample of 30 live rows, 0 evidence items mismatch the source system.
- A 12-month back-test reports how many churned accounts would have been listed 60 or more days ahead and how many listed accounts did not churn, with sample sizes and no promise.
- Listed plus not-listed accounts equal all renewing accounts in the window.
You re-run the test yourself, check the list of severe errors and sign off in writing. Payment follows sign-off.
When we would stop or decline
- Fewer than about 50 accounts
- You want a churn probability or a forecast
- The signals are not available to us in any export
- Signal history cannot be exported as at past dates
Questions
Will it predict churn?
No. It lists accounts with agreed signals and shows the evidence. It does not give a probability.
What if the list is empty?
That is not a promise of safety. It only means no agreed signal fired.
Does it contact customers?
Never. It only reads the exports you give it and returns a list.
Price and terms
£395 · untested offer price. £395 after the agreed tests pass and you sign off. No payment before sign-off.
This is a new service with no published client results. The price is a starting point we have not yet tested with buyers. Nothing is ordered or charged by the enquiry. The full specification is on the Synthetic Industry catalogue.