Who this is for
Sales or product leader who runs buyer interviews and wants them coded consistently.
A stack of interview notes sits unread, and the summary depends on who reads it.
The result
Notes or transcripts of interviews you ran are coded to reasons you approve. Each code carries the verbatim quote behind it, counts reconcile, and "unclear" is allowed. We never contact your buyers.
What is included
- At least 12 interviews you ran yourself, with notes or transcripts
- A reason list you approve, with "unclear" allowed
- A verbatim quote per code, checked against the notes or transcripts
- Counts by reason as counts, not percentages, for a small set
- A coding guide you can reuse
You receive
- The coded interviews with quotes
- The counts by reason
- The coding guide
- The quote-check results
What is not included
- Contacting, scheduling or interviewing buyers
- Names or contact details in the output
- A claim about causes beyond what interviewees said
- Recording calls
- Percentages on fewer than 30 interviews
What we need from you first
- How many interviews, over what period
- The reasons you already look for
- How consent was obtained
Never send passwords, keys, customer records or confidential code in the first enquiry. Secure handover is agreed after scoping.
How we check it is done
- An automated check finds 100% of quotes appear word for word in the notes or transcripts. A quote that does not appear word for word fails the whole test.
- You code 6 of the interviews yourself, without seeing our codes; at least 5 get the same main reason as ours, and the disagreements are listed. With so few interviews this is a smoke test: it shows nothing about the interviews you did not code (5 of 6 bounds the true rate at about 41%).
- Counts by reason add up to the number of coded interviews, and "unclear" is counted separately.
- No name or contact detail appears in the output. A name in the output fails the whole test.
You re-run the test yourself, check the list of severe errors and sign off in writing. Payment follows sign-off.
When we would stop or decline
- You want us to contact buyers or run interviews
- Consent for this use was not obtained
- Fewer than 12 interviews
Questions
Will you interview our buyers?
No. We never contact them.
Why not percentages?
With a dozen interviews, a percentage would suggest more certainty than the data has.
Is the coding done by AI?
A model may draft the codes. Every quote is checked against the notes or transcripts, and you approve the reason list.
Price and terms
£249 · untested offer price. £249 after the agreed tests pass and you sign off. No payment before sign-off.
This is a new service with no published client results. The price is a starting point we have not yet tested with buyers. Nothing is ordered or charged by the enquiry. The full specification is on the Synthetic Industry catalogue.